I’m a multi-disciplinary creative bursting with ideas.

My time spent in the creative field includes working internationally in freelance, in-house, and agency environments designing, art directing, developing campaigns, and copywriting. I craft strong creative concepts and have the practical expertise to bring them to life.

Making stuff that “looks cool” is nice. But for me, nothing beats the feeling of creating something that works on every level.

I have the experience and pace to support global brands on complex projects and a big passion for working with independent businesses and local projects to bring their ideas to life. I’m all about bringing research, humour, curiosity, and authenticity to my work. No gimmicks. Just graft and creativity.

I am passionate about social and environmental causes and often bring my knowledge in these areas to my work. Good design and communication have the power to make the world more sustainable, more inclusive, more positive – and I strive to be a creative making those changes.

Here’s what I’m good at

Concept creation and development

Creative direction

Photo and video shoot direction/ production

Campaign development

Graphic design for print, digital and marketing

Creative copywriting

Illustration

Motion graphics

Deep understanding of ESG topics

DAM solution management and strategy

All the usual Adobe CS programmes

Highly organised process and workflow (geeky, I know)

  • Joe Crowther
    Head of Design at citizenM

    “It is impossible to fully express the positive impact and contribution of what Ali brought to citizenM. Ali is not just a designer, she’s a storyteller who just ‘gets it’. Her work blends emotion, intelligence and creativity… Having worked in the creative industry for over 13 years, I simply can not recommend Ali highly enough.”

  • Graeme McGowan
    Co-Founder and Creative Director at Jam Hot


    “Ali’s time with the studio was packed with creativity, craft and graft. With a top-notch attitude she slotted right into the Jam Hot team. Give her a chance... you’ll be glad you did.”

  • David Whyte
    Co-Founder and Creative Director at Tangent Graphic

    “Ali brings a high level of design ability and creativity, thoughtfully and intelligently approaches projects, and is both lively and hardworking. She could hold her own in any environment, and was very well regarded by everyone at Tangent.”

Over to you

If you’re an agency who is stressed by the idea that briefing a freelancer may be more work than it’s worth, I’ve been there. Let’s chat about a rhythm and way of working that suits you.

If you’re a small business unsure about getting what you need from a designer, don’t be. I’ll happily demystifying the design process and tailor options to suit your project and budget.

It all starts with a ‘hello’.

Bonus content if you made it this far

The “hello” theme of my personal branding comes from a love of the simple word. A greeting to loved ones and strangers alike, it’s the start of something. And it could go anywhere! I like to think it reflects the open-minded, collaborative, ego-free approach I take to my creative work. So ‘hello!’, it’s lovely to meet you.